$1.5M business. Zero hype.

Inside a profitable model in the crypto niche

Hey,

You’re reading Hook to Cash — the weekly newsletter that breaks down how top content & info businesses make money.

Each week, I breakdown a profitable business model—and why it works.

🧠 The Hook to Cash Breakdown

$1.5M+ in revenue. 100% crypto-focused. Zero hype.

Rekt Capital built a business that turns deep market insights into a multi-tiered product ladder:
→ Free, trust-building content on X and YouTube
→ Premium newsletter + technical analysis courses
→ Membership tiers scaling up to $8K/year

Let’s unpack the full funnel.

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🔍 The Breakdown

📦 Traffic Sources:

• Hyper-focused on channels popular among crypto natives

• X / Twitter: 550K followers

• YouTube: 108K subscribers

🎁 Lead Magnets (Free):

• Technical Analysis Course (free)

• Altcoin Investing Blueprint

• Clear, high-value intros that position Rekt as a trusted guide for retail crypto investors and traders.

💸 Main Offer:

Entry-level:

• Premium Newsletter — $16/month or $160/year

Mid-tier courses:

• Altcoin Investing Course — $297

• Bitcoin Investing Course — $297

• Risk Management Course — $297

• Beginner Technical Analysis Course — $297

• Advanced Technical Analysis Course — $397

High-ticket memberships:

• Hall of Fame Membership — $797/year

• Hall of Fame Pro — $1,997/year

• Hall of Fame Elite — $8,000/year

This is a clear step-by-step value ladder—with every offer building toward deeper skill, strategy, and proximity to the creator.

Estimated annual revenue: $1.5M+, primarily from recurring subscriptions, digital courses, and annual memberships.

✅ Why it works:

• Recurring revenue from real insights
  His premium newsletter is the foundation. It creates stable monthly cash flow—even when markets are unpredictable.

• High-margin digital courses
  With no physical products or team-heavy delivery, his course stack scales cleanly—especially during bull market surges.

• He sells systems, not predictions
  Instead of pumping coins or chasing news cycles, he teaches frameworks—technical analysis, risk management, investor psychology. That’s evergreen.

• Smart segmentation = higher LTV
  Crypto has beginners, mid-level traders, and advanced investors. His product ladder reflects that—with something valuable at every stage of the journey.

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🎯 The Takeaway:

You don’t need a meme coin or viral launch. You need:

→ Niche expertise
→ Evergreen education
→ A clear product ladder
→ And a reputation built over time

If you’re building in a complex space, don’t simplify the content—simplify the system around it.

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📬 Got a favorite creator / info business you’ve always wondered how they make money? Send them my way—reply with a name or link, and I’ll dig in.

Or forward this issue to a friend who’s building or scaling their creator business:

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Next week: Another creator breakdown is coming your way—simple funnel, strong offer, serious revenue. You’ll want to take notes.

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